Free press publishing is an ever expanding phenomenon.

Whether they might be newspaper or periodicals - general or sectorial, local or national ones - their market position and public popularity are growing steadily. Settling their success exclusively by charging it to their free distribution means underestimating a social trend and also losing sight of their potential as promotional tools. A good free press is capable of reaching almost 100% of end users with the correct distribution and the target range can be more specific than traditional newsstand’s publishings.

SKART is a free six monthly that mainly deals with contemporary art and design. It was conceived by a group of professionals in the field of communication who wanted to create an informative and ever growing tool which could be at the same time practical, flexible, accessible and easily usable. The pocket size makes SKART particularly easy to handle while the schedules of the most important artistic events may reveal a valuable source of information for both citizens and tourists.

SKART is a wide-ranging magazine, which addresses both a public who already appreciates contemporary art and design and those who have never thought of approaching it because they were blocked by a kind of “inside out prejudice”, an unjustified mistrust arising from a gap in the information available.

On the spur of the positive feedback received by the magazine since its inception by both the public and the institutional figures to which it has been presented to, the website of the magazine is online at www.skartmagazine.com to give the readers constantly updated information and new contents. It is also possible to download a pdf version of both current and past issues of the magazine.

SKART’s versatility and quality, both graphic content wise, makes it a great promotional tool which is able to reach precisely the target range needed and maximize investments’ return.