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Sono disponibili gli atti dei convegni scaricabili previa registrazione al sito
L’occasione per l'intera filiera di raccontarsi attraverso oltre 190 protagonisti: associazioni, aziende, enti e istituzioni |
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The first market-place
to promote and manage Cultural Heritage |
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An innovative exhibition that creates real business opportunities
and visibility for companies, giving them the chance to talk about the cultural heritage’s supply chain. The community protagonists are architects and professionals, companies and restorers, landlords, public and private administrators, banks and institutions, museums and cultural operators. A B2B event that offers exhibitors an online agenda of pre-arranged meetings with qualified Italian and
foreign operators from more than thirty different countries. A moment of exchange and sharing on topics of national interest to get the different points of view of the industry’s operators. |
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Petra represents architecture at the service of the technological requirements of the wine producer and his need for expression. It is where the wine-making takes place and where wines are aged but it is also a place of encounter, where different traditions and experiences are compared; it is also a way of transmitting company values. This is architecture with a strong personality, yet that fits in perfectly with the landscape, the function it serves and lifestyle led within. The brief asked for something that would be modern and functional but respectful of tradition.
Particular attention was paid to its social and financial impact, with a model of the design being exhibited for six months in the council room of the Municipality to allow adequate time for thought and decision-making. This “cathedral to wine” covers a surface area of 8,000 m2. Its highly sculptural appearance consists of a stone cylinder dissected by a sloping plane running parallel to the hill. Either side are two wings with porticoed elements. A staircase cutting through the cylinder leads to an observation point. The huge ring rises up over cultivated fields surrounded by vegetation that changes in colour depending on the seasons.

The main activities of the winery take place inside the cylindrical structure. In the centre are the rosette-shaped steel fermentation vats, while the upper floors serve as storage space for harvested grapes, crushing, production and inspetcion.
On the ground floor, beyond the central zone and area reserved for the oak casks used to age the wines, a long tunnel digs deep into the mountainside until it reaches a rocky wall where it opens out into an end room. This is used for gatherings, meditation even, and is far removed from the working areas near the entrance. Almost like an umbilical cord, the tunnel connects us up with Mother Earth.
