DNA.italia and Assorestauro will sign an agreement for the first marketplace dedicated to cultural heritage.

There has been signed a five-year partnership between DNA.italia and Assorestauro, the Italian Association for Architectural, Artistic and Urban Restoration. A strategic agreement, which allows, on the one hand, DNA.italia to know and interpret real-time trends and market needs, on the other, with 120 member companies allows Assorestauro to become protagonist of the event, including at design.

DNA.italia is an innovative event, which emerges from lines of fairs and exhibition sand acts as a marketplace dedicated to Cultural Heritage. After the positive results of 2010 DNA.italia recurs as the perfect opportunity to put in a network finance, business, designers, institutions and associations, who are working for the protection, enhancement and to make money out of Cultural Heritage.

Another innovative element of DNA.italia is the fact that is a wandering project. The goal, in fact, is to cover the peninsula from north to south, thus enhancing skills and local business excellence.

Media partners of the initiative: the “recuperoeconservazione” magazine, the first and only Italian magazine dedicated to the architectonic recovery and the requalification of the “built” architectural heritage.