DNA.italia is the first marketplace for the preservation, promotion and management of Cultural Heritage. It is a project that breaks the rules of the traditional fair and exhibition offering, a series of integrated marketing and promotion tools thanks to a winning combination of exhibition, congresses, special events that will develop all over the year.

The mission of DNA.italia is to create real business opportunities and visibility for companies working in this sector. For the very first time companies are supported by a tool able to create relationship between figures related to the whole cultural chain: a physical and virtual place where professionals, companies, museums, restorers, buildings owners and administrators, finance, association and institution can talk, meet and recognize themselves as a part of a community.

DNA.italia is the opportunity to network project capabilities, technologies and expertise to build together a future of development and growth, reinterpreting the relation between innovation and Cultural Heritage: the most extraordinary resource of our Country.