Cities, Landscape and environment, management and return on investment  of the cultural heritage: these are the topics that will characterize the 3 days event of DNA.Italia, the fisrt market place for the cultural heritage, that will take place in Turin from the November 3rd to the 5th . Following a new innovative formula, for the first time the cultural world will be confronted with the design, finance and economic world. The DNAitalia’s event distinguishes itself for the relevant topic, concentrating each of the three days to a specific area. The three main topics will characterized the event, the b2b meetings, the workshops and seminars and will be shared with all the national and foreign institutions connected to those sectors.

City

The urban fabric, considered as a living organism in its continuous contamination, foresee in the relationship between old and new a confrontation that opens many opportunities and discussions. Both at a macro (historic center and urban fabric) both at a micro level (the building itself in his process of conservation and requalification), the city is called on the task of modifying is conformation and configuration, in a tied relationship between history and technologists.
Smart cities, Digital network, Smart grid, Environmental Marketing, Cultural Planning, Sustainable mobility, infrastructure, etc…

Landscape and Environment

We cannot only consider heritage what we have built, but also the one who is more tightly close to the nature and the land: parks, gardens, natural sites, places of scenic interest need their specific protection and conservation measures as well as development programs to create activities related to tourism. Their exploitation cannot be separated form a new read out of the land, that will be always in need of more strategic plan of conservation and protection.
Historic towns, Integrated accommodation, harbor recovery and enhancement of the waterfront, green design, ecomonster, Sustainable development, rural architecture, etc…

Heritage Management and return on investment.

In the coming decades, technicians, administrators and politicians will be increasingly called to a confrontation with the built-up heritage of the late 800's to mid 90s.Construction and architecture, not always valuable monuments, represent the vast majority of the real estate fabric and / or infrastructure of our cities. The traditional technical skills of the architect and engineer will increasingly have to deal with specific management tools that can exploit the idea of quality construction and contemporary architecture, that relates to keywords such as: sustainability, technology, security, maintenance, economics and management efficiency.

Sustainability and certification, LEED, Casaclima and Ithaca, Housing and Energy Efficiency, Safety & Security, Ambient Intelligence, Management and Scheduled Maintenance, Project Financing, Sponsorship, public-private synergies, etc. ..